AUDIENCE.md

Examples

AudienceMD across real contexts.

Complete example files for software, SaaS, campaigns, content, products, communities, courses, and AI agents.

AI agent for personal knowledge work

ai-agent

This audience already uses notes, docs, chat, email, calendars, and AI tools, but the pieces do not stay connected. They want help remembering context, preparing work, finding relevant material, and drafting next actions. They are willing to delegate more if the agent is transparent, interruptible, and careful with sensitive information.

Campaign for privacy-first family photo backup

marketing-campaign

This campaign is for households that take thousands of emotionally valuable photos but have a fragile backup and sharing system: default cloud sync, messaging apps, half-forgotten hard drives, and informal family requests. They are not privacy absolutists. They will choose convenience over ideology unless the safer option is clearly easy, trustworthy, and recoverable.

Ergonomic travel keyboard

physical-product

This audience works from hotels, trains, airports, cafés, client sites, coworking spaces, and short-term rentals. They have learned that “portable” often means cramped, flimsy, or unreliable. They want a keyboard that makes serious work feel normal without taking over their bag or adding setup friction.

Independent AI strategy newsletter

newsletter

The newsletter serves people accountable for deciding where AI belongs in real work. They are busy, skeptical, and already exposed to too much AI commentary. They need a sharp filter: what changed, why it matters, what to try, what to avoid, and how to explain the decision internally.

Local repair and reuse community

community

This community brings together people with broken appliances, bikes, clothes, furniture, electronics, and household items; volunteers with repair skills; and neighbors who prefer reuse when it is realistic. The audience values practical savings, learning, waste reduction, and local trust, but the community must remain welcoming to beginners and respectful of safety limits.

Mobile app for medication routines

mobile-app

This mobile app is for users who already intend to follow a routine but miss doses because life is busy, schedules change, side effects happen, or existing reminders are too easy to ignore. The app must support consistency while staying clear about its limits: it is not a clinician, pharmacist, emergency service, or substitute for medical advice.

Open-source developer CLI

open-source

This audience arrives with an immediate problem, usually from a search result, README link, package registry, issue comment, or peer recommendation. They will run one install command, skim examples, and judge the project by the first five minutes: does it work, does it explain itself, and does it appear safe to run on my machine or CI?

Practical course for first-time technical founders

course

This course is for engineers, designers, automation builders, and technical operators who can make things but struggle with customer discovery, positioning, pricing, sales, and focus. They do not need another inspirational founder story. They need concrete assignments, examples, and uncomfortable feedback loops that move them toward real customers and revenue.

SaaS onboarding analytics product

saas

This audience knows something is going wrong between signup and first value. They have dashboards, recordings, support notes, and opinions, but the signal is scattered. They need a faster path from “activation is weak” to “fix this step next, with this level of confidence” without pretending small samples are statistically perfect.

YouTube channel about calm home cooking

youtube-channel

This channel serves people who cook because they need to eat well, feed others, save money, or reduce delivery dependence. They enjoy good food but do not want a personality-driven chaos show, luxury ingredient flex, or shame about shortcuts. They value practical technique, substitutions, cleanup reality, and repeatable meals.