AudienceMD v0.1 standard
AUDIENCE.md is the missing file for who something is for.
AudienceMD is an open Markdown standard for defining target audiences so humans and AI agents can adapt product, copy, content, design, docs, and decisions with shared context.
---
audiencemd: "0.1"
title: "Privacy-first photo backup"
status: reviewed
---
# AUDIENCE.md — Privacy-first photo backup
## Audience name
Families who want safer photo backups without turning private memories into ad data.
## Summary
For non-technical households with scattered phones, laptops, and cloud accounts who need a trustworthy way to preserve photos.
## Decision criteria
- Clear privacy model
- Easy restore before advanced features
- Works without reorganizing everything first
## Anti-goals and exclusions
Do not target people who want public social sharing or growth loops.A source of truth for audience context.
AudienceMD is not persona theater. It captures practical needs, constraints, motivations, decision criteria, evidence, assumptions, language guidance, and explicit anti-goals in a file that stays readable without proprietary tooling.
Browser playground
Create, validate, preview, copy, and download locally.
Use guided inputs or paste an existing file. The playground has no backend, login, analytics, or persistence; your content stays in the browser.
Open the playgroundLocal tooling
A small CLI is available on npm.
Create a starter file and validate AudienceMD documents with pnpm --package=@audiencemd/cli dlx audience init ./my-project and pnpm --package=@audiencemd/cli dlx audience validate ./my-project.
Fits next to the files teams and agents already read.
README.md
what it is and how to use it
AGENTS.md
how agents should work inside a repo
DESIGN.md
how it should look, feel, and behave
SOUL.md
the voice, values, and operating posture
AUDIENCE.md
who all of that is for